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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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“The two [concerns] are the integrity of athletic competition, and how that could potentially be impacted by a proliferation of legalized sports wagering. And then the second is really the health and well-being of student athletes.“

Stevenson added that the NCAA is determined to keep local student organisations informed of key regulations. 

“Even though we are seeing legalization of sports wagering, it is still a violation of NCAA rules. I do think people and member institutions really need to make sure that their student athletes are aware, so that they don’t walk themselves into any kind of issues,” she said.

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We think education is key,” Vote Yes for Allen County Casino spokesperson Tim Haffner told WPTA. “Remove some of the mystery and some of the misinformation that, for various reasons, seems to recirculate. Our goal is to make sure people are fully informed, and when they vote in November, can make an informed decision.”

On Nov. 3, 2026, voters in Allen County will be asked, “Shall inland casino gambling be permitted in Allen County?” If a simple majority votes “yes,” Allen County would be able to compete for a commercial casino license by fielding bids and presenting the project to the Indiana Gaming Commission (IGC).

Vote Yes for Allen County Casino claims a casino in Fort Wayne would provide tax relief for residents and funds for infrastructure, public safety, and schools. It would also help small businesses by bringing in new visitors to the city.