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GeoComply processed 99.8 million geolocation checks during Week 1 of the NFL season, reflecting a dramatic surge in sports betting activity. New player registrations also spiked, with sign-ups jumping over 310% to hit 135,700.
The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).
GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.
How to play Booming Seven
At the SPA, Macorin plays a leading role in the implementation, supervision and enforcement of Brazil’s regulatory framework for betting.
Since joining the Ministry of Finance in 2024, he has been directly involved in implementing Brazil’s betting regulatory framework. His work has focused particularly on monitoring authorised operators, combatting the illegal market and strengthening controls to prevent money laundering and the financing of terrorism, as well as coordinating enforcement actions with other government agencies and private sector stakeholders.
“Fabio’s appointment brings an important South American perspective to the IAGR board of trustees at a time when regulators worldwide are facing similar transnational challenges,” said IAGR President Ben Haden.
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During the second half of 2026, prediction markets have endured the wrath of a plethora of state governors, most notably Kathy Hochul of New York.
As the NFL season begins, a state in close proximity to the New England Patriots became the latest to attempt to curb the influence of the trading platforms. On 10 September, one day after the Pats’ season-opening loss to the Seattle Seahawks, Connecticut Governor Ned Lamont addressed the growth of the markets during a speech in downtown Hartford. On the same day, the Connecticut Department of Consumer Protection issued cease-and-desist orders to nine unregulated operators, including Polymarket, Robinhood and Underdog Predict.
“Prediction markets have branded themselves as legal and safe, but the reality is they are not adhering to Connecticut’s consumer protection standards,” Lamont wrote in a statement.
