About this app
What is Hidden Valley?
The specialised media – channels, portals, journalists and gossip profiles – complete this ecosystem with profiles focused on reporting on sports and the promotion of gambling platforms.
Here, advertising for online betting sites is positioned differently. Presented as news, the content talks about the highest odds on the market, features offered by operators, regulatory changes and various cases of bettors, ranging from those who made huge financial gains to those who lost everything.
It is very common among the different profiles identified to refer to regulatory bodies, such as the National Advertising Self-Regulation Council and SIGAP (Brazil’s betting management system). They also speak of responsible gaming in a generic way. In many cases, this is associated with illegal operators and potentially irregular advertising practices.
About Hidden Valley
Stakeholders have yet to determine their response to the bills, with educational campaigns and collective actions on the agenda. Coordination with political leaders in the city of São Paulo is also under way.
Reinaldo Carneiro Bastos, president of the São Paulo Football Federation, expressed concern about the bill, saying: “If the city’s clubs lose this revenue, it will create a disparity that extends to the pitch.”
According to him, advertising from betting companies is a primary revenue source for the clubs. Opponents from other states would be able to retain such advertising, creating a competitive disadvantage, particularly for Corinthians, Palmeiras and São Paulo.
How to play Hidden Valley
Just like in the gambling industry, there are plenty of conferences and events revolving around Bitcoin SV, although they’re slightly tamer ;-).
CoinGeek Conferences – These are Calvin Ayre events, you can be sure to receive maximum information with minimal marketing pitches and a wee bit-o-fun thrown in. All of the conferences are recorded so you can watch all or just the topics that interest you. Here are a few conference videos that would be of interest to the gambling industry broken down by topic: iGaming, eSports, Marketing Technology, and Supply Chain Management.
Bitcoin SV Webinars – The Bitcoin Association holds regular webinars of varied levels of information on topics of varied interests. They have primarily focused on building new solutions and offer those in attendance a good window into a few of the things that are possible.
